Local Search Optimization
Local Search - Review Marketing - Google+ - Yelp - Google Maps
Local Search is the foundation of your online visibility. Without it you will miss a large part of local visibility particularly those prospects that are within 10-15 miles of your business.
Search Engine Optimization doesn't fix this for you. It is a completely different technique, dealing with Directory Listings like Yelp, YP and CitySearch. There are literally hundreds of these directories and it takes time, patience and know-how to get it done.