Austin Social Media

Antisocial Media: A Guide to Not Connecting, Not Engaging and Not Succeeding

What are the best ways to fail to connect with your audience, enrage your customers and annoy any potential new business? Opportunities abound for alienating clients and the general public via social media, and plenty of companies have seized those opportunities in recent years. Incompetent public handling of customer service complaints is one approach. By […]

Social-Media-Plan-Big-Brands

Social Media: Why So Many Big Brands are Still Getting It Wrong!

Remember the early days of the web, when big companies seemed to be following some directive that told them they needed an online presence? Many of them appeared to get the message while missing what accompanied it – the fact that they needed the website to contain something interesting enough to make customers want to […]