Hispanic Marketing

Living Mi Vida Local: Reaching Hispanics Online with Local Search

Mastering SEO best practices can feel overwhelming for the small business owner. Just as one set of SEO approaches is mastered, Google revamps its algorithms, and now it’s necessary to understand local SEO as well. Going one step further to tweak local SEO to appeal to a specific community may simply seem like too much […]

Yelp Reviews - Review Marketing

People Hate Us On Yelp!

What’s the first thing you do when you are thinking about trying a new restaurant, staying at a hotel on vacation or buying a new product? There’s a good chance that you go online to see what others have to say about it. As one of the most popular online review sites, Yelp has the […]

Online Review Marketing

YOU SUCK! How to Handle Negative Online Reviews

In the Internet age, the consumer has more power than ever before. Once upon a time, word-of-mouth about a business only got around to a person’s immediate circle of friends, family and acquaintances, but with the proliferation of social media and review sites, all of that has changed. Now every single potential customer a business […]